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Quality Based Grading Expected to Set New Pork Quality Standard
Michael Young - Canada Pork International

Farmscape for November 10, 2017

Canada Pork International says Quality Based Meat Grading offers an opportunity to earn greater premiums in specialized markets.
Canada Pork International, in partnership with Swine Innovation Porc, is developing a pork grading system focused on meat quality attributes such as meat color, texture and intramuscular marbling.
That work will be discussed next week as part of Saskatchewan Pork Industry Symposium 2017 in Saskatoon.
Michael Young, the Vice President Technical Programs and Marketing Services with Canada Pork International, says a U.S. pork industry announcement that it's moving forward with a quality based grading system accelerates the need for such a system in Canada.

Clip-Michael Young-Canada Pork International:
I think it's absolutely critical, if you look at our role in the world in terms of the size of our industry, the quality, the reputation that we've built over the years and the fact that the competition is changing, I think it's absolutely critical that we have access to tools like this for those who do want to compete at that level.
Meat quality grading or any grading actually is voluntary in Canada.
You're not required to do it.
It's a choice that is made by the processors for a variety of reasons.
The announcement of the U,S, grading system will provide a new measurement point that we're going to need to compare to.
They're going to be using the beef grades.
The U.S. beef grade will now apply to pork grades, which is quite innovative.
I think it's important.
I think that many people see this as an opportunity for the Canadian industry to earn more premiums and more market share in specialized markets.
We're not the largest producer, we're not the largest exporter.
Canadian do like to work harder to be the best supplier though.

Young says to do that you need the tools to put a product in the box that will outperform the competitors.
For Farmscape.Ca, I'm Bruce Cochrane.

       *Farmscape is a presentation of Sask Pork and Manitoba Pork

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